Website & Digital Campaign – Generation M
How might we raise awareness for the sustainability activities of Switzerland's largest retailer.
Switzerland's leading retail Migros had experienced a dip in consumer awareness when it came to sustainability. In order to regain it, Generation M – a new and comprehensive sustainability program – was introduced with a launch campaign and a digital platform. Generation M featured a 360 degrees cross media campaign. A newly launched Facebook Site attracted ten thousands of Likes thanks to a Social Media campaign. By uploading their profile images fans became part of the art work on a unique shopping bag collection.
- Digital Planning
- Concept Development
- Digital Project Management and Coordination
- Effie Schweiz, Dienstleistung & Handel, Gold
- DM-Preis, Digital, Nomination
- ADC Schweiz, DM & Promo, Shortlist