dan nessler
digital experience designer

portfolio (work in progress)

*** This is not even a MVP and currently UNDER CONSTRUCTION – thx for not sharing ***

Website & Digital Campaign – Generation M


How might we raise awareness for the sustainability activities of Switzerland's largest retailer. 

project description

Switzerland's leading retail Migros had experienced a dip in consumer awareness when it came to sustainability. In order to regain it,  Generation M – a new and comprehensive sustainability program – was introduced with a launch campaign and a digital platform. Generation M featured a 360 degrees cross media campaign. A newly launched Facebook Site attracted ten thousands of Likes thanks to a Social Media campaign. By uploading their profile images fans became part of the art work on a unique shopping bag collection. 

case film

my involvement

  • Digital Planning
  • UX-Design
  • Concept Development
  • Digital Project Management and Coordination

awards (2014)

  • Effie Schweiz, Dienstleistung & Handel, Gold
  • DM-Preis, Digital, Nomination
  • ADC Schweiz, DM & Promo, Shortlist


Client: Migros
Agency: Jung von Matt/Limmat
Year 2012-2013
Website: http://www.migros.ch/generation-m/de

Dan Nessler