dan nessler
digital experience designer

portfolio (work in progress)

*** This is not even a MVP and currently UNDER CONSTRUCTION – thx for not sharing ***

UX strategy – four pillars of engagement

challenge

How might we change the way reinvent the way UK millennials engage with overseas aid?

project description

As part of Hyper Island s Digital Experience Design master’s programme, finding and exploring opportunity areas to this question through design thinking and corresponding research methods were our main goals and final deliverables.

Our core findings from research in amalgamation with Simon Sinek’s «Golden Circle» led to the «golden circle of engagement». A double-layered strategic instrument for charities, proposing an approach on how to market to their target group.

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Golden Circle of Engagement: https://medium.com/@dan.nessler/how-might-we-reinvent-the-way-uk-millennials-engage-with-overseas-aid-42932c340bb0#.tr9j9aqon 

 

my involvement

  • UX research
  • Strategy 

honours


credits

Client: Charity company (Hyper Island Master Programme)
Agency: 
Year: 2016
Website: My medium post about the project

Dan Nessler