UX strategy – four pillars of engagement
How might we change the way reinvent the way UK millennials engage with overseas aid?
As part of Hyper Island s Digital Experience Design master’s programme, finding and exploring opportunity areas to this question through design thinking and corresponding research methods were our main goals and final deliverables.
Our core findings from research in amalgamation with Simon Sinek’s «Golden Circle» led to the «golden circle of engagement». A double-layered strategic instrument for charities, proposing an approach on how to market to their target group.
- UX research
Client: Charity company (Hyper Island Master Programme)
Website: My medium post about the project